Nike Golf Athletes to Debut Nike’s
August 1 Delivery of Performance Apparel at the PGA Championship
Nike Technology Will Keep Athletes Cool, Dry and UV
Protected in the Heat of Competition
TORONTO (August 1, 2008) – Nike Golf, the No. 1 golf apparel company in the
world, will have significant presence and visibility as millions of viewers
around the world tune in to The PGA Championship next week. During all four
rounds, members of Nike Golf’s Tour staff will be wearing head-to-toe Nike Golf
technology which is only fitting coming from the Brand that pioneered
technological golf apparel.
During each day of competition at the 2008 PGA Championship, Nike Golf’s Tour
staff members will be wearing two specific technologies that are proven and
tested to perform in the most extreme conditions: DriFIT UV and Nike Sphere Dry.
These two technologies provide best in class in moisture management, cooling and
UV protection.
“Our experience in outfitting Tour players for the PGA Championship is that it
presents some of the most challenging conditions our athletes face all year.
It’s peak summer weather with a grueling combination of heat and humidity,” said
Doug Reed, Global Director of Apparel and Footwear for Nike Golf. “With this in
mind, we scripted our athletes with the goal of ensuring that their apparel
would perform under these tough conditions and provide them with a competitive
advantage over the course of the weekend. The performance of their apparel
should not be on their minds the week of the tournament. Instead, they should be
confident that what they are wearing is going to keep them, dry, cool and as
comfortable as possible.”
Nike Golf DriFIT UV technology, which keeps golfers dry from sweat so that they
are more comfortable during their round, will be worn by Nike athletes every day
of the PGA Championship. Nike’s DriFIT UV technology wicks perspiration from the
skin to the outside of the garment for rapid evaporation, and protects the skin
from sun damage. Nike Golf athletes also will feature a combination of solid
DriFIT pants, Nike’s new Plaid DriFIT Pants, as well as the Striped DriFIT
Pants. The Nike DriFIT pants are a favorite among the Nike Tour players because
they keep them cool and dry, and don’t wrinkle when they travel week in and week
out.
Nike Golf’s Stephen Ames and Chad Campbell will be sporting the DriFIT UV
technology on Thursday and Sunday, in the color of lawn and light blue,
respectively. The UV Core Stripe polo that Ames is wearing on Thursday is a new
style for this season. In addition to staying dry, Ames and Campbell will be
protected from the UV rays with a UPF of 30 created through the weave of the
DriFIT UV fabric. Nike Golf takes pride in the fact that it is the weave of the
fabric that creates the sun protection, not a chemical that is sometimes used to
treat the fabric.
Nike Golf athlete’s Stewart Cink, Trevor Immelman and Anthony Kim all will be
donning Nike’s popular Sphere Technology. With the recognizable
three-dimensional fabric construction, this Sphere technology keeps the Nike
Golf athletes cool and dry by increasing air flow to their skin and reducing
cling from perspiration. This fabric reacts to the body by increasing airflow
when golfers perspire to help keep them cool and comfortable. This allows the
body to cool down quicker and keep it dry from sweat.
A shirt promising to gain attention during the PGA Championship week is the
Shoulder Graphic Polo which will be worn by both Immelman and Cink. This polo is
made from the Nike Sphere Dry Technology combining style with visible technology
evidenced by a unique graphic across the shoulders. Two-time PGA Tour winner Kim
will be featuring a new style in the Sphere React family with the Sphere React
Cool Polo.
Most Nike Golf Tour Players will round out their look with another piece of
performance apparel, the Tour Perforated Cap. This hat is made with DriFIT
Technology to keep the head dry from sweat and cool through the perforation
which covers the entire head. It is a favorite hat amongst the Nike Golf
athletes as it is lightweight and extremely breathable.
The scripting process of Nike Golf Tour Staff members were finalized a year ago,
in which the athletes and Nike Golf’s apparel team collaborated to decide on
styles that are suited to each athlete’s preferences. This advanced planning
allows the world ranked athletes not to worry about their apparel and instead
keep all of their focus on their game.
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment,
apparel, balls, footwear, bags and accessories worldwide. Nike Golf is
passionately dedicated to honouring and respecting the traditions and heritage
of the game, and to providing committed golfers with the absolute best equipment
in the game.
In 2008, Nike Golf has 10 PGA Tour wins and 49 top-10 finishes and seven
international victories. In 2007, Nike Golf had 13 PGA Tour wins, seven
Nationwide Tour victories and eight international titles. For the last two
years, Nike Golf has led the PGA Tour in driver, fairway woods and iron wins.For more information on Nike Golf, visit our Web site at www.nikegolf.ca. Editors seeking editorial
information and downloadable images, visit www.nikegolf.com/presscenter.
# # #
For information on
Nike Golf Canada, please contact:
Vitalis
Gomes
Nike Golf
Canada
905.771.2058
vitalis.gomes@nike.com
Tim
O'Connor
O'Connor
Golf Communications
519.341.4778
tim@oconnorgolf.ca
|
