Nike Golf Kicks Off Commercial Celebrating Tiger Woods' Return
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TORONTO (February 23, 2009) - This week, Nike Golf kicks off a new commercial, "THE GOOD LIFE," which celebrates the return of Tiger Woods to competition and highlights the winning performances of Nike Golf athletes in 2008. Woods has announced that he will compete in this week's Accenture Match Play Championship.
The return of Woods has been highly anticipated. He has not played on the PGA Tour since his historic victory in the U.S. Open in June of last year. When he returns this week, Woods will also be playing new clubs: Nike's Victory Red Forged TW Blades, and the SQ DYMO driver.
"We had a great time shooting the spot together. We had a lot of laughs," said Woods. "I'm now ready to play again."
Radiating a fun, humorous, tongue in cheek tone, "THE GOOD LIFE" TV commercial features Nike athletes Woods, Stewart Cink, Trevor Immelman, Anthony Kim, Justin Leonard and Carl Petterssen.
"This ad celebrates a significant moment in sport with Tiger's return, but it also frames the winning successes that our Nike Golf athletes enjoyed in 2008," said Cindy Davis, President of Nike Golf. "It represents the breadth of talent that Nike has on Tour, while also bringing out their humorous and fun side."
The 60-second ad highlights the Nike athletes enjoying their victory celebrations accompanied by satirical scenes modeling the "THE GOOD LIFE." The final scene takes place in a locker room, where the Nike athletes are laughing and having a good time.
"I think we are all looking forward to getting him back and seeing what kind of shape he's in," said Leonard, a 12-time winner on the PGA Tour. "You always want to compete against the best in the world out here and win."
The scenes are supported by the song, "Sunshine, Lollipops and Rainbows", performed by Lesley Gore. The spot was directed by David Frankham. The commercial, produced in cooperation with Portland, Ore.-based advertising agency Wieden+Kennedy, will begin airing on Wednesday, February 25, through Sunday, March 1 on ESPN, ESPN News and The Golf Channel. The Golf Channel will air it immediately preceding Tiger's first tee shot in round one of the Accenture Match Play Championship. The campaign will also be featured on www.nikegolf.com.
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