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VANCOUVER, British Columbia (November 7, 2011)–Golfers looking for a new way to improve their game are borrowing a tactic from an unlikely source–the rapidly growing world of fitness pole dancing.
iTac2 Sports Grip initially caught on in Australia for sports such as lawn bowling and tennis. But after it exploded in popularity with fitness pole dancers, golfers began to realize that the natural rub-on product provides them with a secure grip and enhanced feel that helps them play better golf.
“iTac2 really allows you to stick to the pole without feeling like you have a death grip on it,” said Natasha Wang, current US Pole Dance Champion, who uses iTac2 to get a solid grip on the pole without sacrificing mobility.
"iTac2 provides a strong, reliable gripping surface, so I always know during high-stress competitions, performance, rehearsals, and even practice sessions, that I’ll be able to perform at my peak, and just as importantly, do it safely," said Wang.
Having become a standard piece of equipment for pole dancers–iTac2 is endorsed by pole dancing instructors such as Mina Mortezaie of Los Angeles, also the 2010 USPDF Amateur Champion, and Anna Margaret of Iceland–the product has been extensively developed for numerous sports, including tennis, rowing, football, and now golf.
iTac2 Sports Grip improves the grip in humid, cold or rainy weather, reduces the impact of sweat, and helps golfers who suffer from health conditions that make it difficult to hold the club. It can be applied in a few seconds before a round, during play or at the turn.
iTac2 wears off naturally and easily washes from your hands. It also conforms to USGA and R & A Rules of Golf. Click here for a video on applying iTac2.
Before iTac2 Sports Grip became a smash hit in the pole dancing world, sports grip products tended to be too sticky. They left a damaging residue and often smelled strongly. But iTac2 is functional and palatable for golf and other sports.
“Dancers need the ability to get a strong grip without their hands or the pole getting too sticky. It’s the same with golfers. No one wants their club grip getting messy from a product,” said Peter Simpson of Vancouver-based In Your Face Sports, the agent for iTac2 in North America.
“iTac2 is a subtle yet extremely effective addition to any golfer’s grip,” said Simpson. “Every type of golfer can benefit from using it.”
Available in Regular- and Extra-Strength formulas, iTac2 has a pleasant vanilla coffee scent.
iTac2 Sports Grip was developed by Australian brothers Warren and Nicholas Gamble. Nicholas had trouble with lawn bowling due to a disability from birth, while
Warren had a problem with sweaty hands when he attempted to steady his golf swing.
At the Canadian Tour’s ATB Classic in Calgary this summer, iTac2 Sports Grip was introduced to more than 130 Canadian Tour players, leading to rave reviews about the product’s ability to enhance feel and performance.
One 45 gram (1.6oz) tub is good for 100 applications, which equals approximately 50 rounds. It is recommended that golfers reapply iTac2 Sports Grip after each nine. The natural product comes in regular and extra strength.
MSRP for iTac2 Sports Grip is US/Cdn $19.95 and is available online at www.itac2.com and select golf retailers.
For more information, visit: www.itac2.com.
PICTURES: For high resolution pictures, please email a request to tim@oconnorgolf.ca.
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