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Spring 2008
IN THIS ISSUE |
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Nike
Golf could not have scripted a better start for its Tour Staff players in 2008.
The Swoosh has once again been dominant on the PGA Tour this season, already
capturing four titles along with several other high finishes.
As usual, Tiger Woods has led the charge. Heading towards the Masters, the
world’s No. 1 player has been playing outstanding golf, leading many pundits to
argue he could win the Grand Slam in 2008.
Early in the season, Tiger continued his domination of the golf world, extending
a brilliant streak that included five straight PGA Tour victories, and seven
worldwide, dating back to last fall.
>> Read
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Nike Staff Players Storm out of the Gate
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SUMO² 5900 Makes a Believer of
Stephen Ames |
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TW Platinum Collection Pushes
Premium and Lifestyle |
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Swoosh Looking Strong on the Tube |
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A digital gold mine of Nike Golf
news and views |
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The optics behind the IC Putter |
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360 Fitting System Breaks New Ground |
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Nike Golf Canada teams with B.C.’s
Copper Point GC |
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Hot New Nike Products |
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 When
Stephen Ames first started experimenting with the SQ SUMO² 5900 driver, he said
the square shape would take some getting used to.
“Once I got on the launch monitor and saw the test results, I got over that
pretty quickly,” the Calgary resident says.
“I gained 10 to 12 yards in the air with a higher launch. Combined with a lower
spin rate, I was getting 20 to 25 more yards overall than my old driver. That’s
huge. It instantly went into the bag.
>> Read more |
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 With
his apparel requirements moving into new realms of sophistication, Tiger Woods
challenged Nike’s apparel team.
The world’s No. 1 player was looking for a premium garment line with on- and
off-course function while maintaining Nike’s high level of performance.
The No. 1 golf apparel company in the world responded.
On April 1, Nike Golf launched the new Tiger Woods (TW)
Platinum Collection, a premium offering of luxury apparel reflective of the
unique personal insights and distinctive style of the game’s greatest player.
>> Read more |
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 If
Nielsen had ratings for logos showing up during weekend broadcasts, the Swoosh
would be scoring high numbers.
Tour victories by Nike Golf Tour staff players Tiger Woods and K.J. Choi, and
some great golf from staff players such as Stewart Cink, Justin Leonard, Stephen
Ames and others continue to give Nike Golf heightened exposure.
“I think the kind of year Nike has had on Tour so far is a
pretty telling statement about their product quality,” says Rick Young, Canadian
golf business writer and equipment expert.
>> Read more |
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 To stay on top of the latest Nike Golf innovations and for
exclusive insights from the likes of Stephen Ames,
www.nikegolf.ca is a
must-visit destination.
Within www.nikegolf.ca, you’ll find a fresh and attractive array of cool
features, including micro-sites dedicated to products such as the SUMO line of
clubs, ONE balls, and the new TW Platinum site launched on April 1.
The site also provides exclusive and original content in the Clubhouse,
including a weekly blog by Stephen Ames, as well as instructional video hosted
by Ames and his coach Sean Foley.
>> Read more
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 Putters are usually
about what you see.
Nike Golf’s IC putters are about what you don’t.
New for 2008, the IC line of putters is completely green in colour from the grip
clear down to the putter head.
This helps the putter blend into the putting surface, which dramatically
emphasizes the bold white alignment marking on the putter.
This optical engineering makes it far easier to line up the putter to your
intended line.
>> Read more |
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 While
club-fitting systems are anything but new, leave it to Nike Golf to push the
limits.
Its R&D team in Fort Worth, Texas, combined its proprietary Z-Fit technology
quick-connect device—that instantly attaches the head to the shaft—with Nike’s
IFS (Intelligent Fitting System) software and launch monitor.
The result covers every conceivable detail, allowing golfers to be fit for
everything from driver to lob wedge.
>> Read more |
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 A
key part of the vision behind the new Copper Point Golf Club in British Columbia
was to become associated with the best in golf.
That included a golf brand capable of delivering outstanding products and
service on every level.
The new course in the Kootenay Rockies region has found a strategic partner in
Nike Golf Canada for retail and custom fitting.
“We’re very proud to be designated the exclusive Nike dealer to the Kootenays,”
says Rick Crowson, Head Golf Professional at the Gary Browning-designed course
which features spectacular mountain scenery, challenge and friendly service.
>> Read more |
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 ONE
balls - Coming into the new season, the ONE ball line had some serious
momentum.
SUMO - Geometry represents a paradigm shift in golf
design, and Nike Golf’s SUMO and SUMO² (square) line of drivers, fairway woods,
hybrids, and irons is at the leading edge of the curve.
Air Zoom Elite - Air Zoom Elite footwear as worn by
Tiger Woods and many Nike Golf Tour Staff members is drawing raves, not just for
playability but also for its fashion-forward styling.
Nike Air Tour TW 8.5 - Marrying Nike Air Technology
with Nike’s Power Platform technology has never looked better on the golf
course.
>> Read more |
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For more information on Nike Golf, visit our web site at
www.nikegolf.ca. Editors and journalists seeking editorial
information and downloadable images, visit
www.nikegolf.com/presscenter.
For more information on Nike Golf Canada, please contact: |
Vitalis Gomes
Nike Golf Canada
905.771.2058
vitalis.gomes@nike.com |
Tim O’Connor
O’Connor Golf Communications
519.341.4778
tim@oconnorgolf.ca |
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