TW Platinum
Collection Pushes Premium and Lifestyle
 With
his apparel requirements moving into new realms of sophistication, Tiger
Woods challenged Nike’s apparel team.
The world’s No. 1 player was looking for a premium garment line with on- and
off-course function while maintaining Nike’s high level of performance.
The No. 1 golf apparel company in the world responded.
On April 1, Nike Golf launched the new Tiger Woods (TW) Platinum Collection,
a premium offering of luxury apparel reflective of the unique personal
insights and distinctive style of the game’s greatest player.
“Tiger wanted something that represents a new level of
sophistication—apparel that performs and looks good on and off the course,”
said Doug Reed, Nike Golf’s Global Director for Apparel and Footwear.
“So we worked closely with Tiger on creating an uncompromising, competitive,
and progressive line of clothing that represents where Tiger is today. We
are evolving as Tiger evolves. It’s really an amazing and inspiring
process.”
Technologically advanced in every detail, Nike’s TW Platinum line features
groundbreaking “no sew technology” which reduces weight and bulk in the
plackets, sleeves, and collars, giving the garments a sleek look emblematic
of the more mature Tiger Woods.
Available in a range of rich colours, TW Premium apparel begins at $120 (Cdn
MSRP) for a Dri-FIT Pique Polo and tops out at $225 for a TW Platinum Nike
Sphere Pro Jacket.
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