 tw platinum 2008 collection reflects
tiger’s new stage
Tiger Woods at 31 is a very different athlete than the skinny
youngster who had to button up his XL shirts to keep from swinging out of
them.
The tastes of the world’s
No. 1 player have also matured. Tiger’s on-course and off-course apparel now
reflects a harmonious balance between sophistication, style, and performance.
Highlighting Tiger’s uniqueness as a golfer and businessperson, Nike
Golf’s TW Platinum Collection for
2008 is a technologically advanced luxury line that stands atop the industry.
“Our goal with TW Platinum was to engineer a very clean, sleek, and
sophisticated product,” says Doug Reed, Apparel, Footwear and Equipment
Global Director for Nike Golf.
“We believe the TW Platinum Collection is the most distinctive golf
apparel line we’ve ever taken to the marketplace.”
The super comfortable,
lightweight premium collection features Nike’s advanced moisture management
properties and provides ample stretch and give without the use of multiple
blends.
The advanced styling is enhanced by detailed laser cutting. This
‘no-sew’ construction provides distinct and clean bonded seams rather than
standardized stitching. Even the buttonholes are laser cut.
The TW Platinum colour pallet is also unique, including muted metallics, darker neutral tones from black and greys to Anthracite Grey. Tiger will look smart and elegant whether he’s playing in Dubai or attending a tennis match to watch his friend Roger Federer.
“Ten years of working with
Tiger has meant focusing on building excitement around the most complete
athlete golfer the game has ever seen, and the TW Platinum Collection does
just that,” Reed says.
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