Swoosh Looking
Strong on the Tube
 If
Nielsen had ratings for logos showing up during weekend broadcasts, the
Swoosh would be scoring high numbers.
Tour victories by Nike Golf Tour staff players Tiger Woods and K.J. Choi,
and some great golf from staff players such as Stewart Cink, Justin Leonard,
Stephen Ames and others continue to give Nike Golf heightened exposure.
“I think the kind of year Nike has had on Tour so far is a pretty telling
statement about their product quality,” says Rick Young, Canadian golf
business writer and equipment expert.
Retailers are noting Nike Golf’s success on the PGA Tour in 2008 is boosting
the company’s profile and sales, especially among younger golfers.
“The apparel and footwear continue to do well for us with all of our
customers,” says Jay Wiele, Manager of Golf Town’s location in Hamilton.
“The younger generation are the ones gravitating towards Nike equipment, and
year by year that seems to get stronger based on Tiger and what’s happening
at the pro level.”
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